A charcoal toothpaste. It’s as black as night. But it gently whitens. The activated carbon simply absorbs unattractive, discoloured particles. 

Just like the 'Black is white' toothbrushes: they offer a completely new kind of cleaning experience. They're gentle on the teeth and gums – thanks to the 8760 Curen^® filaments with whitening activated carbon particles – but ruthlessly tough plaque.

Refreshingly lemony
«Black is white» whitening toothpaste removes discolouration using activated carbon without abrading or bleaching. includes fluoride. Strengthens oral health: enzymes protect against tooth decay and support the salivary functions. Hydroxyapatite (nano) remineralize tooth enamel and seal exposed dentine channels.
Plus: Physical blue filter; cooling sensation while brushing.
No SLS. No triclosan. No bleaching agents. No plastic particles.

Can be used as a regular toothpaste without any limitations.

Contains sodium monofluorophosphate (950 ppm F)

Made in Switzerland.