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Toothpaste Black is white

Whiter teeth – the gentle way

Black is white toothpaste removes stains gently. No bleaching agents. No harsh, abrasive ingredients. The activated carbon simply absorbs unattractive, discoloured particles caused by things like smoking, coffee or red wine.

Something to make you smile – white teeth without harsh, painful chemicals

Activated carbon simply absorbs unattractive stains – naturally

A filter in the toothpaste absorbs yellow light on the tooth’s surface. The tooth appears even whiter!

Gentle, harmless-but-effective ingredients only. No SLS, no Triclosan, no bleaches, no plastic microbeads


When black becomes white

A charcoal toothpaste that’s as black as night. The activated carbon simply absorbs unattractive, discoloured particles caused by things like smoking. Gentle, effective whitening. 

Discoloured particles – gently away

Bleach? No. Other harsh, abrasive chemicals? No. Activated charcoal? Naturally. It gently absorbs discoloured particles. Hydroxyapatite – a rare but naturally occurring mineral – also replaces lost minerals and calcium in your tooth enamel… and creates a soothing, protective layer of artificial enamel.

A natural smile – our gift to

SLS, Triclosan and other nasties… are not what we want for you. We want you to enjoy exceptional oral health and whiter teeth – naturally.

Why Black is white?

Beautiful, whiter teeth give you new confidence. But normal whitening toothpastes are harmful. Curaprox – the oral health experts – show that you can have the best of both worlds. Gentle, natural, effective whitening with activated carbon.


Whiter, brighter teeth –
the gentle way

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Toothbrush black is white

The most effective toothbrush in the world?


Black is white Hydrosonic

Oral health gets an elegant makeover

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